Godbe Research / Transportation and Councils of Government / Techniques
Collect Information, Evaluate Needs, and Improve Customer Satisfaction
Godbe Research offers full-service opinion research to help transportation agencies, air quality districts, and councils and associations of government make sound strategic decisions. Achieving this level of understanding comes from determining attitudes, behaviors, and values through reliable public opinion research. Godbe Research has been recognized nationally for producing results-oriented research, and uses both Internet-based methods and traditional techniques in many languages, including Spanish, Chinese (Mandarin and Cantonese), Korean, and Vietnamese.
Surveys are the most effective means of gathering representative opinions from large populations. Whether the research objective is to understand voter needs, gauge constituent satisfaction levels, prioritize service or program areas warranting improvements, identify tax thresholds, test messages, or track awareness, Godbe Research can meet your survey needs.
Telephone surveys are excellent means of conducting voter, resident, or user surveys due to the readily available samples, favorable response rates, quick execution, and maximum control over the sample management, ensuring that survey participants are representative of the population from which they are drawn.
Internet surveys offer an advanced, efficient method of reaching a large number of survey respondents simultaneously, and are ideal for quick-turnaround projects for which the population of interest has access to the Internet, and their email addresses are available. Internet surveys also allow participants to view and evaluate content online.
Mail surveys are recommended when a postal mailing list is the only available access to the target audience, and when there is sufficient time in the project timeline for respondents to answer the survey questions at their convenience.
This qualitative research technique offers a unique opportunity to analyze the detailed opinions of select groups by allowing considerable interaction among participants, and permitting in-depth discussions of themes and ideas brought out in the session.
One-on-one depth interviews are often a cost-effective way of conducting in-depth discussions with opinion leaders with the goal of understanding key aspects of constituent attitudes.
Often the only way to obtain information is to conduct the research in-person at locations where the target group may cluster. For instance, shopping areas, parks, transit hubs, and libraries all provide opportunities where intercept interviewers can collect the opinions of target respondents on a number of issues.
This research method allows clients to test public information campaigns to determine if the presentation attracts attention, if the messages are memorable and salient, and if the call to action is clear, before making large investments in media buys or printing.
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