As the president and co-founder of Godbe Research, Mr. Godbe has more than 20 years of experience in market and public opinion research. In this capacity, he has conducted thousands of market research projects for a diverse array of clients including corporations, trade associations, organizations, and foundations. He is a recognized leader and innovator in using opinion and market research to assess target market size and segmentation, determine product and service usability, evaluate customer satisfaction and loyalty, and determine optimal pricing.

Prior to founding the firm, Mr. Godbe was Vice President of Research at a California-based public relations firm. And, he has served as a Senior Research Consultant at the Center for the Study of Los Angeles at Loyola-Marymount University. He has a master's degree from the University of Michigan where he studied survey research methodology at the Institute for Social Research, and a bachelor's degree from the University of California, Berkeley.