Godbe Research / Market Intelligence / Techniques

Strategic Research Increases Marketing Effectiveness

Godbe Research is a full-service marketing research firm specializing in methodologies designed to develop intelligent and effective marketing strategies. Our customized primary and secondary studies integrate established data collection methods with precise measurement and rigorous analytical techniques to define and evaluate markets, attitudes, awareness, and buying behavior. We are nationally recognized for producing actionable recommendations, utilizing a variety of research methods, including:

Surveys are the most effective means of gathering representative opinions from large populations. Whether the research objective is to understand customer needs, gauge customer satisfaction levels, prioritize service or program areas warranting improvements, define pricing levels, test messaging, or track brand awareness, Godbe Research can meet your survey needs.

Telephone Surveys
Telephone surveys are excellent means of conducting consumer, business-to-business, or user surveys due to the readily available samples, favorable response rates, quick execution, and maximum control over sample management, ensuring that survey participants are representative of the population from which they are drawn.

Internet Surveys
Internet surveys offer an advanced, efficient method of reaching a large number of survey respondents simultaneously, and are ideal for quick-turnaround projects for which the population of interest has access to the Internet, and their email addresses are available. Internet surveys also allow participants to view and evaluate content online.

Mail Surveys
Mail surveys are recommended when a postal mailing list is the only available access to the target audience, and when there is sufficient time in the project timeline for respondents to answer the survey questions at their convenience.

Focus Groups
This qualitative research technique offers a unique opportunity to analyze the detailed opinions of select groups by allowing considerable interaction among participants, and permitting in-depth discussions of themes and ideas brought out in the session.

One-on-One/Executive Interviews
One-on-one depth interviews are often a cost-effective way of conducting in-depth discussions with opinion leaders with the goal of understanding key aspects of consumer or business-to-business attitudes.

Intercept Interviews
Often the only way to obtain information is to conduct the research in person at locations where the target group may cluster. For instance, shopping areas, and transit hubs provide opportunities where intercept interviewers can collect the opinions of target respondents on a number of issues.

Copy Testing
This research method allows clients to test marketing campaigns to determine if the presentation attracts attention, if the messages are memorable and salient, and if the call to action is clear, before making large investments in media buys or printing.

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