Reliable research recommendations depend on having a team that understands the complexities and nuances of research design (including sampling theory, recruitment issues, questionnaire and discussion guide design, potential error or bias management), sourcing of secondary data, and analysis of research findings. It is also important to understand how each client intends to use the resulting data, analysis, and recommendations in developing strategies and tactics.

The Godbe Research team is one of the most talented and experienced in the industry. Each member of this highly-trained, highly-educated staff of research directors, project managers, and analysts has been handpicked based on their expertise to ensure we offer you the most comprehensive research services possible.