Godbe Research / Cities / Techniques
Evaluate Needs, Collect Information, and Plan Intelligently
Godbe Research offers full-service opinion research to help local governments make sound strategic decisions. Achieving this level of understanding comes from determining attitudes, behaviors, and values through reliable public opinion research. Godbe Research has been recognized nationally for producing results-oriented research, and uses both Internet-based methods and traditional techniques in many languages, including Spanish, Chinese (Mandarin and Cantonese), Korean, and Vietnamese.
Surveys are the most effective means of gathering representative opinions from large populations. Whether the research objective is to understand voter needs, gauge resident or employee satisfaction levels, prioritize service or program areas warranting improvements, identify tax thresholds, test messages, or track awareness, Godbe Research can meet your survey needs.
Telephone surveys are excellent means of conducting voter, resident, or user surveys due to the readily available samples, favorable response rates, quick execution, and maximum control over sample management, ensuring that survey participants are representative of the population from which they are drawn.
Internet surveys offer an advanced, efficient method of reaching a large number of survey respondents simultaneously, and are ideal for quick-turnaround projects for which the population of interest has access to the Internet, and their email addresses are available. Internet surveys also allow participants to view and evaluate content online.
Mail surveys are recommended when a postal mailing list is the only available access to the target audience, and when there is sufficient time in the project timeline for respondents to answer the survey questions at their convenience.
This qualitative research technique offers a unique opportunity to analyze the detailed opinions of select groups by allowing considerable interaction among participants, and permitting in-depth discussions of themes and ideas brought out in the session.