• Brand development and positioning
• Market segmentation and sizing
• Message testing
• Advertising campaign concept development
• Copytesting
• PR/Ad effectiveness
• Website usability
• Product/service usability
• Customer satisfaction and loyalty
• Corporate communications
• Media research
• Needs assessments
• Brand awareness
• Competitive intelligence
• Product strategies
• Service quality assessments
• Sales strategy
• Corporate citizenship
• Data mining
• Secondary research